1) Playfulness and self-reference:
(media texts don't take themselves seriously)
- Rupture of Verisimilitude; texts aren't trying to fool you it's real life.
- Self-awareness; text knows exactly what it is (a book knows it's a book).
- Ironic Undercutting; taking a serious issue and making fun of it.
- Generic Blurring; one film blends two genres
- Explicit/Implicit References; Explicit - if someone makes a direct reference to other media texts (i.e. its just like that ______ film) Implicit - when the reference is more subtle.
- The Death of the Auteur; can't be original - always influenced or borrow things.
- 'Pick & Mix' Approach to Influences - don't care where the influences come from.
- Avoidance of Value Judgements - aviods value judgements, gets rid of labels, doesn't categorise.
- Aceeptance that 'Everything is a copy of a copy of a copy' - nothing is original.
- Destruction of Simplistic, Singular Representations - people are represented in more than one way, people are less two dimensional.
- What is 'the truth'? - example 'The Matrix'
- How do I know what's real?
- How do I know who I am?
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